Click each card to view the definition of that step.
Definition
Choose the individual supporters or donor segments you want to acquire to meet your current goals.
Develop guiding objectives that are Specific, Measurable, Attainable, Relevant, and Time-bound.
Cultivate personal relationships and track what you learn about each supporter.
Use your knowledge of individual supporters to plan follow-up and engagement strategies.
Record each move you make and supporters' responses so you know what worked and what didn't.