How To Raise: Reimagining Fundraising Models for the Digital Era

In this practical and thought-provoking session, digital fundraising expert Jen Newmeyer, CFRE, takes you on a journey to reimagine your fundraising strategy from the ground up. Based on content from her latest book Digital Fundraising Transformation, this session challenges traditional donor models and introduces a new framework—the Fundraising DISC Model—to better reflect today’s digital realities. We’ll explore how digital tactics intersect with donor journeys, and how internal integration and leadership structure are essential to success. Whether you’re leading digital strategy or working to align your organization’s culture, this session will give you the frameworks, language, and inspiration to take your next bold step. CFRE candidates and seasoned professionals alike will walk away with fresh perspective and actionable tools to fuel growth. Learning Objectives for this Session: 1) Reframe Traditional Fundraising Models: Learn how traditional models like the giving pyramid and constituency circles are being reshaped by digital tools—and how the Fundraising DISC Model integrates acquisition, engagement, and cultivation into one cohesive strategy. 2) Break Down Silos: Discover how cross-departmental collaboration and integrated campaign planning can supercharge results. Gain practical tools to foster alignment and improve internal workflows, no matter the organization size. 3) Leadership for Digital Transformation: Understand the leadership traits and staffing structures needed to support a successful digital fundraising program—and how to advocate for them with clarity and confidence.