How To Raise: Major Gifts – Identifying the “Yes” You’re After!

Major gifts don’t happen by accident—they are the result of intentional relationship-building, thoughtful strategy, and the confidence to make the ask. In this engaging and practical session, attendees will learn how to identify, cultivate, and successfully solicit major donors using proven fundraising principles. Through real-world stories, practical tools, and actionable strategies, participants will leave with a clear roadmap for building a sustainable major gifts program that inspires transformational giving and strengthens long-term donor relationships. Three Key Takeaways Build the Right Relationships: Learn how to identify and cultivate high-potential donors by building authentic relationships based on trust, shared values, and meaningful engagement. Develop a Strategic Major Gifts Plan: Discover how to use gift charts, prospect segmentation, wealth and interest analysis, and donor research to focus your time where it will have the greatest impact. Confidently Ask for Major Gifts: Master a proven solicitation process—from cultivation through the ask and stewardship—including determining the right ask amount, selecting the best solicitors, handling objections, and making it easy for donors to say “yes.”