How To Raise: Planned Giving 101: Launching Your Program in 2025

Tony Martignetti is an attorney, but he doesn’t talk like one. In plain language, weaving in his stand-up comedy, he’ll empower you to launch Planned Giving fundraising at your small- or mid-size nonprofit. We’ll get him to share his 28 years in Planned Giving as he reveals what it is; who your best prospects are; how to get started; simple marketing; and, more. Naturally, we’ll make sure he leaves time for your questions. Learning Objectives: 1. Understand what Planned Giving is, and how it differs from other methods of fundraising 2. Recognize who your best prospects are for planned gifts 3. See how to get started with Planned Giving fundraising at your nonprofit