Set Your Campaign Up for Success: 3 All-Important Pre-Campaign Strategies

You lay the groundwork for your campaign long before you start asking for gifts. In this session, we’ll lay out three important ways to tip the campaign scales in your favor. If your organization is just flirting with the idea of a capital campaign then this is the perfect session for you. Take it to heart and you’ll greatly increase your chances of success! Learning objectives: Identify the handful of people who can make your campaign success all but inevitable Engage those people long before your campaign has been fully formed Create the elements of a pre-campaign plan

Additional Resources

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Billions: A Journey Through Campaigns in Healthcare, Higher Education, and Beyond

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University of Alabama at Birmingham Success Story

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Preparing for GivingUSA 2022

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