Socratic Fundraising: Using questions to advance the donor’s journey

Fundraising often focuses on making “the ask.” But appreciative inquiry uses questions throughout the relationship to help the donor discover their own reasons for making a transformational donation. Professor James starts with the “why” from research, theory, and experience and then moves to the “how” of exactly what questions to ask, in what order, and for what purpose. You’ll leave with a deeper understanding of major gift decision processes and plenty of real-world “magic” questions to try out right away.

Additional Resources

How Non-Profits (Already) Use DonorSearch to Re-Energize Prior Donors

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It’s More Vital than Ever that Your Donor Data Change with the Times

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Tales from the Crypt: Horror Stories of Fundraising and Philanthropy

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