2022 Fundraising Trends: It’s Time to Catch Up
To stay on top of trends in the nonprofit sector, it is crucial to know how to approach donors in an ever-changing environment and how relationships within a nonprofit affect the outcome of giving campaigns. Here are some of the nonprofit sector trends to look out for in 2022 that your organization may want to try on:
AI Technology
You are surrounded by Artificial Intelligence in everyday life, sometimes without realizing it. From Amazon using AI to suggest products that you might want to buy to Netflix showing you precisely what you want to watch next, it permeates through more and more facets of life as we make advancements in technology.
For decades, classic wealth screening and modeling approaches have used one-dimensional engagement summaries. DonorSearch is the first and best in class to deliver AI-driven scores to help with sustainer programs, acquisition, upgrading, lifetime value, retention, and more – including the first of its kind, the MLR (Most Likely to Respond) score. In addition, by using technology previously only available to for-profit companies and only the most well-heeled nonprofits, you can now simultaneously evaluate engagement in multiple dimensions.
Social Media
Now, we know what you’re thinking: of course, social media is essential in this day and age. Moreover, social media is vital for engaging directly with prospects and donors in a timely and conversational manner. But have you also considered the importance that social media plays solely among prospects and donors’ daily lives?
There is nothing more valuable than a word-of-mouth recommendation from somebody you trust. As a result, social media has become a method of sharing, recommending, and advocating for companies, products, and missions that resonate with the public. Between user-generated content and open dialogue spreading to corners of the population you couldn’t previously reach, social media has become more integral than ever.
Privacy
Privacy is of utmost importance, especially for donors. Donors want to ensure that their information is as safe and secure as possible. Further, donors want to be given choices about what information they want to share and how they want to engage with your organization. Listening to donors’ preferences on these topics will be crucial to acquiring new donors and maintaining communication with existing donors. Remember – a donor that feels heard and seen is more likely to make a gift.
Mental Health in the Workplace
As more and more major world events unfold and modern technology changes rapidly, mental health has increasingly become a focus for the public and organizations. Good minds can only do good work, and good minds need to be just as healthy as our bodies.
Breaking down communication barriers in the workplace is becoming more commonplace – and with good cause. Open communication regarding mental health and day-to-day struggles can foster feelings of community and support in an organization. In addition, placing mental health as a priority in the workplace can make strides in worker happiness, productivity, and fundraising success!
