Connecting Data to Strategy: Two Case Studies

Fundraising leaders have to make important decisions that have significant consequences. Intuition and gut are helpful in these situations, but having the right data — presented in the right way — lends credibility, reduces bias, and ultimately leads to better outcomes. In this presentation, Mark will discuss two case studies where big decisions needed to be made, and the path forward was illuminated by connecting data to strategy.

Additional Resources

Microphone in the background with a profile picture of Linda Wise McNay

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