How to Help Reluctant Fundraisers

Cindy Wagman, President of The Good Partnership and author of the new book “Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul” joined us this week and shared the real reasons even the most successful leaders are often afraid to fundraise…and how to overcome that fear. Cindy shared the the secrets of neuroscience to unlock our ability to confidently and successfully ask for support.

Additional Resources

Video camera in the background with a profile picture of Bernard Ross

‘wrong, wrong, wrong: how behavioural science changed my mind about fundraising’

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Video camera in the background with a profile picture of Cindy Wageman

How to Help Reluctant Fundraisers

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What nonprofits get wrong about grant funders

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